Bitly vs Linkly

Short links plus designer QR codes.

Bitly invented URL shortening. Its free plan caps you at 2 QR codes per month, and a center logo on your QR needs the Core plan ($10/mo, billed annually only). Linkly Pro is $5/mo and bundles unlimited designer QRs, mini-pages and short links.

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FeatureLinklyBitly
Free planStatic QR (logo + SVG) + 1 bio page + 1 menu2 QR/month, 5 links/month, 2 landing pages
QR codes per month (free)Unlimited static2
Custom logo on QR (free)
Link-in-bio pageCustom landing page (Bitly-branded on free)
Restaurant menu builder
Wi-Fi & vCard QR typesPro
Editable QR destination (dynamic)Pro ($5/mo)Core+ ($10/mo annual)
Scan analyticsPro ($5/mo)Core+ ($10/mo annual, 30 days)
Custom domainPro ($5/mo)Growth+ ($29/mo annual)
Cheapest paid plan$5/mo (or $49/yr)$10/mo Core, annual only ($120/yr)

When to pick Bitly

If you're an enterprise needing high-volume URL shortening with SAML SSO and click tracking at scale, Bitly is the established option.

When to pick Linkly

If you want a styled QR code with your logo on a free plan, plus a hosted mini-page behind it, Linkly bundles both. Bitly's free plan caps at 2 QR codes/month and gates custom logo behind Core ($10/mo, billed annually).

Frequently asked questions

Bitly vs Linkly — which should I use?+

Bitly is a URL shortener that also offers QR codes and landing pages, priced for marketing teams. Linkly is a QR + mini-page builder for small businesses, restaurants and creators. If you need enterprise-grade link management, Bitly is the established option. If you want designer QR codes, link-in-bio and restaurant menus in one tool at a fraction of the price, Linkly is the better fit.

Is Linkly cheaper than Bitly?+

Yes. Bitly's cheapest paid tier is Core at $10/mo (billed annually only — $120/year), which caps you at 5 QR codes per month. Linkly Pro is $5/mo (or $49/year) with unlimited QR codes, mini-pages and scan analytics.

Are Linkly QR codes dynamic?+

On Pro, yes — every dynamic QR routes through a short link you can edit anytime. Change the destination, A/B test versions, and the printed QR keeps working. The free plan includes static QRs (with logo and SVG export).

Does Linkly do plain URL shortening?+

Yes. Every dynamic QR on Pro also gets a short link you can use without the QR — useful for SMS, email signatures and social posts.

Bitly pricing and feature claims verified June 2026 against bitly.com/pages/pricing. Plans change — check Bitly's current pricing page before committing.

Free QR codes that don't look like Bitly's.

Custom colors, your logo, edit the destination anytime. No signup to start.