QR Codes on Flyers: Size, Placement and Design Tips

A QR code on a flyer turns a piece of paper into a booking, a sale or a sign-up. But most flyer codes get almost no scans because they're too small, hidden, or give no reason to scan.

Pick the right destination

Send people to one clear action: a booking page, an offer, a menu or a sign-up form. A mobile-friendly mini page works better than a desktop homepage.

Size and placement

• Print the code at least 2.5 cm (1 in) wide on an A5 or A4 flyer.
• Leave a quiet white border around it — at least the width of four small squares.
• Place it bottom-right or next to the offer, never on a fold.
• Avoid glossy patches that reflect light over the code.

Give a reason to scan

Write the benefit next to the code: 'Scan for 10% off', 'Scan to book a free quote', 'Scan for tonight's menu'. Frames with a caption, like Linkly's 'Scan me' styles, lift scan rates.

Track every print run

Use a dynamic QR for each flyer batch or area. Then you can see which streets, shops or events drove scans and stop paying for print that doesn't work.

Mistakes to avoid

• Light code on a light background.
• Shrinking the code to make room for text.
• Linking to a PDF that's hard to read on phones.
• Using a generator that switches codes off after a trial.

Frequently asked questions

What size should a QR code be on a flyer?

At least 2.5 cm (1 in) wide. Bigger if people will scan from a distance, like on a noticeboard.

Can I change where the code goes after printing?

Yes, if you use a dynamic QR. You change the link in your dashboard; the printed code stays the same.

Black and white or colour?

Both work as long as the code is dark on a light background with strong contrast.

How do I know if my flyers worked?

Use a dynamic QR and check the scan count by day. Compare different designs or areas.

Design a print-ready code at /qr-code-generator — try the Print-ready collection.